Sometimes, you can be part of the story.
In the early days of Microchip Technology's success, we sponsored a Grand Prix car, piloted by Paul Gentilozzi - winner of the 24 hours of Daytona. In 2002, one of the races was held in Cleveland, and I was invited to join the executive staff to attend as part of the pit team.
Best seats in the house!
Paul Gentilozzi outlines the team strategy
Pre-race briefing
Executive staff that turned a tiny memory company into one of the world's largest semiconductor companies
OLYMPUS DIGITAL CAMERA
Taking the field
Looking over the competition as they adjust an engine
The fairing for the car
and the winner is!